Services Coaching ASCEND Who We Serve Process FAQ Book a Strategy Call
Cross-border GTM & Growth · LATAM ↔ Global

Turn LATAM ambition into measurable revenue.

Leiva Consultores is the go-to-market and growth partner for technology vendors entering Latin America — and enterprises ready to scale in Mexico. Strategy that ships. Execution that closes.

$200M+
Revenue Built
$800M+
Vendor Portfolio Managed
25+
Years in LATAM Tech
#2
Cisco Distributor MX (<2 yrs)
Why Leiva

Consultants advise. We build markets — and own the number.

Most firms hand you a deck and walk away. We bring 25+ years of operator scar tissue, a live channel network across Latin America, and a model aligned to the only metric that matters: revenue closed.

Operator, not advisor

Built a $200M+ operation from zero, ran full P&L, founded and exited companies. We've sat in your seat — so the strategy survives contact with the market.

Relationship capital that's live

Decision-maker access across financial services, energy, manufacturing, government and critical infrastructure in Mexico and LATAM. Doors that take competitors years.

Channel-first by design

Expert in MSSP, reseller and distributor ecosystems. We recruit, enable and activate partners so growth compounds instead of depending on one rep at a time.

Aligned to your outcome

Retainer plus commission plus equity. We win when you win — which means the plan is engineered for closed deals, not billable hours.

Two-way market bridge

Global vendors landing in LATAM, and LATAM enterprises accessing technology with limited regional presence. We translate in both directions.

Speed where it counts

Deal cycles in Mexico are long — unless you start with the right relationships, positioning and pricing. We compress quarters into weeks.

Vendors, distributors and enterprises we've built, partnered and grown with

TD Synnex
Grupo Teledinámica
ISAT Telecomunicaciones
GBNetworks
Grupo CIE
NEC
Cisco
BASF
Connext
Aptec
Cistel
CITEL
Wee Company
AXA
Konectio
AlienVault
Pulse Secure
Viptela
TD Synnex
Grupo Teledinámica
ISAT Telecomunicaciones
GBNetworks
Grupo CIE
NEC
Cisco
BASF
Connext
Aptec
Cistel
CITEL
Wee Company
AXA
Konectio
AlienVault
Pulse Secure
Viptela
Track Record

We don't just advise emerging vendors. We've scaled them to exit.

Across two decades running vendor acceleration and regional go-to-market, we've taken sub-$100M technology companies and built them into real businesses — several of which were acquired by Cisco, AT&T, Ivanti, Rapid7 and Francisco Partners.

Westcon-Comstor · Vendor Acceleration Program

Sub-$100M vendors, scaled globally

Led the program that took emerging technology vendors under $100M in revenue and built the channel, positioning and route-to-market to scale them internationally — through growth and, in several cases, through acquisition.

BeyondTrust AlienVault FireMon Viptela Pulse Secure Microsoft Cloud
MBQ · now Batuta

Early regional entry

Brought high-growth security and infrastructure vendors into Mexico and Latin America early — often as their first serious regional motion — building the partner base and first enterprise references from scratch.

Splunk CrowdStrike Cortex Verkada Sumo Logic Automox Halcyon Minerva Labs Cyolo

Exits from the portfolio

$2.9B+ in disclosed transaction value
Viptela → Cisco
Aug 2017$610M
AlienVault → AT&T
Aug 2018$600M
Pulse Secure → Ivanti
Dec 2020Undisclosed
Sumo Logic → Francisco Partners
May 2023$1.7B
Minerva Labs → Rapid7
Mar 2023$38M

Vendors developed through the Vendor Acceleration Program at Westcon-Comstor and through MBQ (now Batuta). Company names are referenced to describe professional experience and do not imply endorsement or a current commercial relationship. Transaction values as publicly disclosed.

Services

Five engagements, one objective: profitable growth.

Each engagement is scoped to your stage and stitched to the next. Mix and sequence them — or run the full build end to end, from market strategy to the leaders who execute it.

01

Go-to-Market Strategy

The market-entry blueprint: ICP and segmentation, value proposition and positioning, pricing and packaging for LATAM, channel vs. direct model, and a 12-month revenue plan with milestones. From thesis to first signed logo.

Market entryPositioningPricing & packagingRevenue plan
02

Business Growth Consulting

For companies already in-market that have plateaued. We diagnose the leaks, rebuild the pipeline engine, fix unit economics, and install the systems and automation that turn incremental gains into exponential ones.

Pipeline engineUnit economicsSales systemsScale playbooks
03

Business Strategy Consulting

The board-level view: where to play and how to win in LATAM. Competitive landscape, M&A and partnership theses, P&L modeling, currency and exclusivity terms, and the operating cadence to execute against it.

Where-to-playP&L modelingPartnershipsOperating cadence
04

Channel & Ecosystem Development

The compounding growth layer. Recruit, enable and activate the right resellers, MSSPs and distributors. Partner programs, enablement, deal registration and joint POCs that make the channel sell for you.

Partner recruitmentEnablementMSSP / resellerJoint POCs
05

Executive & Leadership Development Coaching

Strategy only scales as far as the people running it. Coaching for founders, executives and emerging leaders across two tracks — individual contributor to manager, and manager to director — measured end to end on our own ASCEND assessment platform.

Founder & C-suiteIC → ManagerManager → DirectorCross-cultural leadershipASCEND platform
See the coaching practice
Who We Serve

One bridge. Two directions of travel.

Global → LATAM

Tech vendors entering Latin America

Series C+ and emerging vendors who need a credible, fast, low-risk path into the region — without standing up a local team blind.

Validated entry strategy and pricing for LATAM
A ready channel network, not a cold start
First enterprise logos and reference accounts
Boots-on-the-ground execution, aligned to revenue
LATAM → Global

Enterprises scaling in Mexico

Corporations in regulated, high-stakes sectors that need access to best-in-class technology with limited regional presence — and the strategy to deploy it.

Curated access to vetted global technology
Cybersecurity, SASE and Zero Trust positioning
Sector depth: finance, energy, manufacturing, gov
Strategy plus execution, not just procurement
Executive Coaching

A strategy only scales as far as the leaders running it.

Most growth plans don't fail on the analysis — they fail on the bench. We develop the people who have to carry the number: founders under pressure, first-time managers, and the directors who will run the region after you've scaled it.

Track 01 · Individual Contributor → Manager

First-time leaders

The hardest transition in any career: from being valued for the work you produce to being measured by what your team delivers without you.

Delegating without losing the craft that got them promoted
Giving feedback that changes behavior, not just morale
Leading former peers and earning authority that wasn't granted
Prioritization, 1:1 cadence and running a team operating rhythm
Track 02 · Manager → Director

Leaders of leaders

From managing execution to setting direction — where the job stops being about your team and starts being about the business.

Translating strategy into what the organization actually does Monday
Leading through managers instead of around them
Influence without authority across functions, regions and the board
Building bench strength so growth isn't capped by one person

1:1 Executive Coaching

Confidential engagements for founders, C-suite and senior leaders. Structured sessions with a working agenda, not open-ended conversation.

Cohort Programs

Six- to twelve-month development programs run across a full cohort, so an entire management layer moves together instead of one leader at a time.

Cross-Cultural Team Performance

The friction that quietly kills cross-border execution: how US headquarters and LATAM teams read urgency, hierarchy, commitment and dissent differently.

The ASCEND Platform

Coaching you can actually measure.

Most leadership development ends with a good conversation and no evidence. ASCEND is our own assessment and development platform — it establishes a baseline, generates a personalized plan, and tracks whether the leader moved.

01

Leadership Type Indicator

An MBTI-style instrument establishing how a leader naturally takes in information, decides and engages — the starting point for everything that follows.

02

Preferences & Paradox Inventory

A Harrison-style inventory across twelve leadership paradoxes — the tensions, like candor versus diplomacy or drive versus patience, where real leadership is decided.

03

Role-Specific Competency Model

Competencies calibrated to the role the leader is moving into, not the one they already hold — scored against the target, so the gap is explicit.

04

360° Feedback

Managers, peers and direct reports rate through a private link. Results contrast self-perception against the external view, surfacing blind spots and hidden strengths.

05

Personalized Development Path

Auto-generated from the results: 70-20-10 actions, a twelve-month roadmap and a coaching cadence — prioritized by what others see, not only self-report.

06

Coach & Sponsor Dashboard

A cohort-wide competency heatmap showing where an entire management layer is strong, where it is thin, and where to invest development budget next.

Deployed in Spanish for LATAM cohorts · Private by engagement

How We Work

A 90-day path from thesis to traction.

No 200-slide reports gathering dust. A tight, accountable cadence that produces a working revenue engine.

Diagnose

Market reality, competitive position, ICP and the unit economics. We pressure-test the thesis before a peso is spent.

Design

The GTM blueprint: positioning, pricing, channel model and a 12-month plan with named milestones and owners.

Activate

We open doors, recruit partners, and run the first deals and POCs — execution alongside you, not a handoff.

Scale

Systematize what works, install automation, and hand over a repeatable engine — or keep driving it as your team.

“
Building the #2 Cisco distributor in Mexico in under two years and a $200M+ operation from zero taught one lesson: in LATAM, relationships and execution beat a perfect plan every time.
— Leiva Consultores · 25+ years building technology markets in Latin America
Let's Talk

Book your strategy call.

A focused 30-minute session. Bring your market, your numbers and your ambition — leave with a clear, candid read on the fastest path to revenue in LATAM. No pitch, no fluff.

Mexico City · +52 55 5584 8633 · Serving LATAM & cross-border · EN / ES
Questions

What founders and executives ask first.

What exactly does Leiva Consultores do?

We are a go-to-market, growth and business strategy consultancy focused on Latin America. We help global technology vendors enter and scale in LATAM, and we help enterprises in Mexico access and deploy best-in-class technology. Strategy plus hands-on execution.

How are you different from a traditional consulting firm?

We're operators. We've built a $200M+ business, run full P&L, founded and exited companies, and ranked as the #2 Cisco distributor in Mexico in under two years. We don't hand you a deck and leave — we open doors, recruit channel partners and help close the first deals.

Do you only work in cybersecurity?

Cybersecurity and adjacent technology are a core strength — including SASE, Zero Trust and MSSP ecosystems — but our GTM and growth methodology applies across enterprise technology. We have deep vertical experience in financial services, energy, manufacturing, critical infrastructure, healthcare and government.

We're a Series C+ vendor with no LATAM presence. Where do we start?

Start with a strategy call. From there we typically run a Go-to-Market engagement: validating your ICP and pricing for the region, choosing a channel-vs-direct model, and building a 12-month revenue plan — then we help execute it with our existing partner network.

How is an engagement structured commercially?

We work on a blend of monthly retainer, commission on closed deals, and in select cases equity. The mix aligns our incentives with your revenue outcomes. Exact terms depend on stage, scope, deal size and exclusivity — we'll scope it together on the call.

How long until we see results in Mexico and LATAM?

Enterprise deal cycles in the region are genuinely longer than in the US. The advantage of starting with established relationships, correct positioning and the right channel is that you skip the slowest part. Most clients see a working pipeline within the first 90 days.

Do you work in English and Spanish?

Yes. We operate natively in both English and Latin American Spanish, which is essential for bridging global vendors and regional enterprises and decision-makers.

Which markets and cities do you cover?

We are based in Mexico City and serve Mexico nationally — including Monterrey, Guadalajara, Querétaro, Puebla and the Bajío — as well as broader Latin American markets on a cross-border basis.

Do you offer executive and leadership coaching?

Yes — it's a full practice, not an add-on. We run one-on-one coaching for founders and C-suite executives, plus two structured development tracks: individual contributor to manager, and manager to director. It pairs naturally with our strategy and growth work: the plan and the people who execute it, built together.

Which technology vendors have you worked with?

Through the Vendor Acceleration Program at Westcon-Comstor we developed emerging vendors including BeyondTrust, AlienVault, FireMon, Viptela, Pulse Secure and Microsoft Cloud — taking companies under $100M in revenue and scaling them internationally. Through MBQ (now Batuta) we brought vendors including Splunk, CrowdStrike, Cortex, Verkada, Sumo Logic, Automox, Halcyon, Minerva Labs and Cyolo into Mexico and Latin America early in their regional motion. Several were subsequently acquired — Viptela by Cisco, AlienVault by AT&T, Pulse Secure by Ivanti, Sumo Logic by Francisco Partners and Minerva Labs by Rapid7.

What is the ASCEND platform?

ASCEND is our own leadership assessment and development platform. It combines three instruments — a leadership type indicator, a preferences and paradox inventory across twelve leadership tensions, and a competency model calibrated to the role the leader is moving into — with 360° feedback from managers, peers and direct reports. From the results it generates a personalized development path: 70-20-10 actions, a twelve-month roadmap and a coaching cadence.

How do you measure whether coaching actually worked?

We baseline every leader on ASCEND before the engagement starts, so there is a documented starting point rather than an impression. Progress is tracked against the target-role competency model and re-measured with 360° input, which shows movement in how others experience the leader — not just self-report. Sponsors get a cohort-wide competency heatmap showing where the management layer is strong, where it is thin, and where to invest next.

Can you develop a whole management layer, not just one executive?

Yes. Cohort programs run six to twelve months across an entire layer of leadership, so a management team advances together and shares a common language instead of one leader improving in isolation. This is usually the right choice when a company is scaling headcount quickly or promoting a wave of first-time managers.

What happens on the strategy call?

A candid 30-minute working session. We diagnose your situation, identify the fastest realistic path to revenue, and tell you honestly whether and how we can help. There's no obligation and no sales pitch.